For this University project we had to rebrand an existing brand. We had to create a brand identity and with
that, all the designed goods to go with. I chose to rebrand NZ brand Junkfood Jeans and created a new identity
for them which was young, fun, cool, edgy and fashionable.
that, all the designed goods to go with. I chose to rebrand NZ brand Junkfood Jeans and created a new identity
for them which was young, fun, cool, edgy and fashionable.
logo:
publication + collateral:
junkfood typeface design:
