Junkfood Jeans is an NZ brand that sells denim jeans at reasonable prices and provides their customers with everyday basics and more rebellious styles. I was asked a couple years ago by Junkfood Jeans, my employer (2016 - present), to redesign their logo to create a new identity for the brand. They wished to target a wider target market - as apposed to the younger audience it targeted prior the revamp. To do this, the client and I decided to go with a hand drawn logo to make it feminine, friendly and open to a larger age group. This is the current branding for the business.
I fully designed their current website via Shopify and regularly update it (see at www.junkfoodjeans.co.nz), helped run and style their photoshoots, create their weekly emails via Mailchimp, design their website graphics and also help with the buying process for each seasons denim drop. In this role I use: Indesign, Photoshop, Illustrator, Shopify, Mailchimp, Instagram.
collateral:
returns/exchange form, swingtags, stickers, email signature
desktop + mobile homepage design examples:
to check out my work for junkfood see:
junkfoodjeans.co.nz​​​​​​​
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