In this project I created a line of wallets made from found recycled plastic materials and created a brand identity for the products under the name Feight. The name feight derives from the word freight - as the wallets materials are sourced from the plastic packaging used to wrap Chinese imports - and also plays on the word fate to communicate the idea that these wallets have created a new fate for the otherwise disposed plastic. I aimed for this project to be an example of how designers can design for a good cause. Feight was designed to communicate the importance of up-cycling/recycling plastic and up-keeping/restoring the clean green image that we have in NZ.

Below are snapshots of the website (epub) I created as well as imagery of the products and publication/lookbook.
This project was exhibited at the AUT end of year exhibition 2018 where I was awarded The Design Assembly Graphic Design Award.
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